Our Vision & Values

30 locations, one team

Our reputation as a market leader is not just a result of our expansive fleet and comprehensive network of locations across the UK, but is also derived from the workplace culture that allows our team to perform their duties with passion and pride.

Whether it’s ad-hoc crane hire or a long-term partnership that requires 24/7 supervision, quality and safety are at our core.

Our vision and values are built upon six key principles, which underpin every aspect of the work we deliver – whether that’s performing a 800t lift or ensuring a new colleague is comfortable in their role.


Our Vision

To be recognised as the leader for safe, innovative lifting solutions, delivering outstanding customer experience while ensuring a sustainable future.

  • Always make the safe choice

    Having the courage, support and
    confidence to put safety first

  • Reliable

    Building trust and confidence
    with everyone

  • Easy to deal with

    Keeping things simple, we don’t

  • Teamwork

    Stronger and better

  • Open to new ideas

    Open to change and always looking
    for improvements

  • Passion

    Caring passionately about
    everything we do

Our Values

Call Us today on 0800 272 637