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22nd October 2021


Earlier this month, Ainscough Crane Hire’s Sheffield depot supported the flying of the #WeAreWatching flag at Doncaster Racecourse.

The flag, which is the size of a 10-storey building and required a 130t crane to lift, depicts a monumental eye, made up of thousands of portraits contributed from 191 countries.

The artwork – curated by Dan Acher – is designed to send a clear message to world leaders ahead of COP26, this year’s annual UN climate change conference in Glasgow. Participants from almost every nation in the world have added their face and message to the #WeAreWatching eye. Its message is crystal-clear: the eyes of the world are upon you.

We Are Watching in Doncaster was organised by Cast Theatre and supported by HIRD GROUP. The flag was flown on Thursday 7TH and Friday 8TH October.

Visitors to the British Sign Language interpreted, special event on the second day heard from Ed Miliband MP, Shadow Business and Energy Secretary, Labour MP for Doncaster North, and Mayor of Doncaster, Ros Jones.

Ainscough was appointed to lift the flag by entertainment management company PH Production Services Ltd.

James Needham, manager at Ainscough Crane Hire’s Sheffield depot, said: “It was an honour to fly the flag for such an important campaign focused on the future of our planet. As a business we are committed to playing our role in tackling climate change – whether that’s in using the most eco-friendly technology available or, in this instance, using a crane to spread a vital message. The installation represents messages from participants from all over the world, and we were proud to be play our part in displaying them.”

The globally participative installation has also flown in Madrid, Geneva, and London. Doncaster is one of several UK locations that will host it on its way to November’s COP26 climate summit in Glasgow.

To learn more about the #WeAreWatching campaign and to zoom in to see what participants have to say, visit:

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